Graphic design

Nestlé China

TVC Storyboard concept

This is a TVC campaign for Nestlé coffee’s Yunnan series coffee bean collection. I was responsible for developing the initial concept and translating it into a storyboard and poster, which serve as one of the options proposed by our creative team to the client.

Shot 1: coffee beans converge from all directions.

Shot 2: The coffee beans gather at the center of the frame, seemingly engaged in a discussion.

Shot 3: The Coffee beans reach an agreement and then align themselves neatly in a row.

Shot 4: A musical staff emerges on the canvas, and the coffee beans dance along the staff to the rhythm of the soundtrack.

Shot 5: Each coffee bean sprouts a small tail, transforming into musical notes! Together, they compose a traditional Yunnan China folk melody.

Shot 6: The musical notes lift off from the staff, floating gracefully into the air.

Shot 7: The notes spin in the air before free=falling into a coffee cup.

Shot 8 (LAST): The steam from the coffee forms the campaign's theme word- "感“-”feel“.

CSL Seqirus

HPV Health Awareness Campaign

I collaborated with CSL Seqirus to promote the importance of HPV vaccination within the Chinese community in Australia. I was responsible for all visual and copywriting concepts for this project. Using objects like peaches, bananas, and umbrellas as playful metaphors, I addressed intimate health issues to engage young men and women on social media and raise awareness.

This series became the CSL’s highest-performing ads in therms of click-through rates within 2 years.